This momentous four-volume work examines and details the cultural aspects of sport and how sport pervasively reflects--and affects--myriad aspects of American society from the early 1900s to the present day. Written in a straightforward, readable manner, the entries cover both historical and contemporary aspects of sport and American culture. Unlike purely historical encyclopedias on sports, the contributions within these volumes cover related subject matter such as poetry, novels, music, films, plays, television shows, art and artists, mythologies, artifacts, and people.
While this encyclopedia set is ideal for general readers who need information on the diverse aspects of sport in American culture for research purposes or are merely reading for enjoyment, the detailed nature of the entries will also prove useful as an initial source for scholars of sport and American culture. Each entry provides a number of both print and online resources for further investigation of the topic.
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: * Define key sports marketing ingredients * Provide mini-case examples of various sports around the world * Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and * Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.
Sports Injuries of the Ankle and Foot presents both surgical and non-surgical protocols for the treatment of both simple and complex sports-related injuries of the foot and ankle. This comprehensive, one-source reference is divided into anatomical sections: the forefoot, the midfoot, the hindfoot, the ankle, tendon disorders, and orthotics and braces - each enhanced by rehabilitation procedures and algorithms. This easy-to-use format enables the physician to formulate a treatment plan and compare the various surgical and non-surgical options for a variety of injuries including: stress and other fractures, ankle instability, ruptures, sprain, ligament injuries, tendonitis, lesions, and neuropathies. As more internists and family physicians increase the scope of their practices to include sports medicine, this book reaches beyond the orthopaedic surgery market and will become a widely referred to source for the treatment of these common injuries.
In this ground-breaking exploration, a glittering array of specialists investigate how and why anger is viewed as a secondary emotion by most clinical theories and practitioners and seeks to answer the following questions:
Drawing on one case study, the top-notch contributors each present a different method of treatment for anger-related disorders. By taking into consideration the variety of perspectives and treatments available for anger-related disorders, this book provides an overview of how clinicians can implement each of these treatments as well as combine treatments to provide a tailored therapy for each individual client.
Did you know that the Olympic gold medals are made mostly of silver? What is the world's most popular sport? Did the Romans really do athletics in the nude? And how do you win the World Gurning Championships? Newly updated and re-released to coincide with the 2014 Russian Olympics, this is Horrid Henry's essential guide to the weirdest and most wonderful sporting facts. A must for every Horrid Henry-loving sports fan!